Aug 062007

Jon Bon Jovi’s efforts to shut down a new energy drink called Mijovi may have backfired. Publicity generated by the controversy has sales of the coffee-based beverage shooting through the roof in Red Bank, N.J. – a stone’s throw from his mansion. “One store had people coming and getting their pictures taken with the drink And it’s even spawned a cocktail named the ‘Angry Rocker,’ ” our spy said. Last month, Bon Jovi had his lawyers fire off a letter to Mijovi owner Marcos Carrington demanding he change the name because it was too similar. Carrington insists he named it after his girlfriend, Jovita.
(source)




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