Celebrity Mound

BRUCE Willis could be distancing himself from his reputation as a shot-and-a-beer guy. The Post’s Braden Keil reports the action star is a partner in the Bowery Wine Co., which opens to the public this weekend at 13 E. First St. “It’s upscale and loungy,” says owner Chris Sileo, formerly beverage director at The Plaza. “We’ll have high-end, light fare that will include paninis, salads and desserts.” Willis and his pals, “Sopranos” regulars Vincent Curatola and John Ventimiglia, already christened the place at a private party last week, where the “Die Hard” star took his place behind the bar.

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BRUCE Willis is getting serious. The wisecracking “Die Hard” hero has agreed to star in “Pinkville,” Oliver Stone’s Vietnam drama about the 1968 My Lai massacre, where U.S. soldiers slaughtered hundreds of unarmed women, children and old people. Variety reports Willis will play Gen. William R. Peers, who was in charge of the investigation. Channing Tatum plays pilot Hugh Thomson, who put a stop to the carnage by landing his chopper between the soldiers and the surviving villagers.

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“Live Free or Die Hard” star Bruce Willis sure knows how to live it up in New York. At the after-party for his movie premiere Friday night, at Spotlive Live in Times Square, Willis was spotted “flirting and leaving with a gorgeous young blonde.” Our spy said he picked her up “right in front of [his 18-year-old daughter] Rumer Willis.” On Sunday, the bald bachelor held court with a table of “20-something models” while celebrating Petra Nemcova’s birthday at the Gramercy Park Hotel – again with his daughter looking on.

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