Mob boss widow Victoria Gotti, singer Clay Aiken and IndyCar champ Michael Andretti are on tap for the next edition of NBC’s “Celebrity Apprentice.”

Host Donald Trump announced the new batch of contenders on Wednesday’s “Today” show. They also include “Real Housewives of New Jersey” cast member Teresa Guidice, comedian Lisa Lampanelli, former Miss Universe Dayana Mendoza (men-DOH’-zuh), rock star Dee Snider and “America Chopper” star Paul Teutul (TUHT’-ihl) Sr.

Other contenders: radio host Adam Carolla, comedian Arsenio Hall, singer-actress Aubrey O’Day and magician Penn Jillette.

Rounding out the rivals are model Cheryl Tiegs, singer Debbie Gibson, “Star Trek” star George Takei (tuh-KAY’), singer Tia Carrere, actress-model Patricia Velasquez and “Incredible Hulk” Lou Ferrigno.

“Celebrity Apprentice” returns for its new season Feb. 12.

It’s the war of the vodka czars. Martin Silver, the owner of Georgi Vodka, says Donald Trump, who launched his own brand of Trump Vodka in 2006, is a hypocrite for firing Khloe Kardashian from “Celebrity Apprentice” because she was convicted of DUI. Silver raged to Page Six, “Everyone makes mistakes. If you sell spirits, why would you fire somebody who could have been a customer of Trump Vodka the night she was pulled over?” He even said he’ll offer Kardashian a job with his company. But an unruffled Trump told us that Silver’s slam “is a great compliment to me. It just shows how well Trump Vodka is doing. In fact, it is setting records. I’m very comfortable with my decision to fire Khloe and find it pathetic that a competitor has to stoop so low.”

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The billionaire used to earn $1 million for addressing tens of thousands of would-be entrepreneurs at the Learning Annex’s “Wealth Expos” at the Javits Center. The seminars were such a hit that Trump toured 15 cities across the country. Now the Learning Annex is organizing a “Money Fest” for April 25 — but the venue is the smaller New York Hilton. Trump’s fee? “He’ll be making less than $1 million,” said one organizer. “Even Donald has cut back.” But Trump says this is a good time to invest: “Recession creates incredible opportunities, and there are incredible opportunities right now.”

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The cigarette-sucking comic – whose 1980s fame faded after he made the turkey “The Adventures of Ford Fairlane” and was booted off the Howard Stern show – says he was so annoyed by Trump’s swaggering personality, he referred to him on the set as “Donald Chump.”

Things boiled to a head when Trump had a group meeting with his latest contestants, including Joan Rivers, Dennis Rodman, Jesse James, Brian McKnight, Khloe Kardashian, Clint Black, Tom Green, Herschel Walker, Scott Hamilton and Brande Roderick.

“We’re sitting there and Trump goes: ‘I’m more famous than all of you,’ ” Clay told a friend. “And I’m like, ‘Really, you think that? You really believe that? One hundred years from now, when people are looking back, you think people will think Trump or Dice?’ I get crazy from that [bleep].”

Trump declined to comment, but an insider says Clay got it all wrong – and was actually so enamored by Trump, he was eating out of the developer’s hand.

“Donald was going around and kiddingly asking everyone, ‘Who’s the biggest star in the room?’ And they all were laughing, saying, ‘You are, Donald.’ And then when he asked Clay the question, Clay turns to him with this adoring look and goes, ‘You are, sir. Sir, you are by far the biggest star in the room,’ ” the witness told us. “Dice can say what he wants, but Donald really roughed that [bleep]ing guy up. Clay was like a trained little puppy dog when Donald got through with him.”

The new season of “Celebrity Apprentice” premieres on March 1. Clay is expected to riff on his experiences on the show when he plays Caroline’s on March 3 and 4.

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In this week’s Page Six Magazine – his family defined the modern age of over-the-top New York City excess. But when Donald Trump Jr. and his wife, Vanessa, do the holidays in their own home, it’s a cozy affair full of laughter and mischief. The pair celebrate the season with Page Six Magazine and dish about how the Donald spends December 25, their least favorite family traditions and what will be under the tree this year.

Donald Jr. on his Christmases as a child:

“When I was little, as unconventional as my family is, I don’t know that our Christmas was that different other than [the fact] that we were on the top of Trump Tower. We’d run downstairs and jump into our parents’ bed, just like everyone else. Then we’d go over to our grandparents’ place in Queens and do lunch.”

Donald Jr. on how his father, Donald Trump, likes to celebrate Christmas:

“He’s a blue-collar guy with a big balance sheet. He wants a burger, he wants to eat his turkey and bacon—he doesn’t want to have soufflés. He grew up in Queens and while he may have the fancier side of his life, when it comes down to it, he just wants to watch football on the holidays.”

Donald Jr. on re-gifting presents:

“Look, I’ve been re-gifted presents that I’ve given my family. You know, they’re like, ‘Oh, great, thanks!’ and then you end up getting it back the next year. It’s like, ‘You know I gave you this to you last year right?’ And they’re like, ‘No, it’s a different one!’”

Donald Jr. on his desire to instill charity in his children:

“Vanessa and I both grew up with the understanding that we were incredibly fortunate to be in the positions that we were in. I think we’ve got to try to instill that in the generations to come.”

For more on Donald Trump Jr. and his family, check out this week’s issue of Page Six Magazine, free inside the Sunday edition of the New York Post and online on Monday at www.pagesixmag.com.

The Donald has been quietly buying up parcels of land around the Beverly Hills Hotel. So far, he owns four properties totaling four acres and is eyeing a fifth – a stunning 1950s home owned by Niels Kantor, who runs a noted Melrose Avenue art gallery, an insider tells us. Trump had no comment, but our source says the developer has no plans for the sites as yet. “He’s just buying because he likes owning great land and the prices are good,” the spy said.

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Arthur “Pinch” Sulzberger is being dragged kicking and screaming into the messy defamation lawsuit Donald Trump has filed against New York Times Sunday business editor Timothy O’Brien.

A Manhattan judge has ordered the baby-faced publisher to submit to a deposition by Trump’s lawyers, who believe he’ll bolster their case that O’Brien slimed Trump in “TrumpNation: The Art of Being The Donald.” In his 2005 book, O’Brien asserted Trump was worth just $150 million to $250 million. Trump insists he’s worth billions and says O’Brien hurt his reputation.

Sulzberger, who fought the deposition, will now have to discuss his chats with O’Brien about Trump. In one e-mail exchange, first reported in the Philadelphia Inquirer, Sulzberger praises the book, and the author responds: “Donald is easy to lampoon, but harder to portray accurately (and deep down inside he’s really sort of likable – in the way that endearing but out of control 8-year-olds are likable).”

In another 2005 message, O’Brien predicts Trump will “go ballistic” over portions of the book, but adds: “He did see the cover art . . . and called to tell me: ‘I loooovvve this. I look like some kind of superhero. Like a Marvel superhero.’ ”

A source close to Trump told Page Six: “They are dying to settle, but Trump doesn’t want to. They know the numbers are closer to $10 billion and they’ve got a lot of inaccuracies in the book.”

The source said the O’Brien-Sulzberger e-mails will embarrass both men. “O’Brien ridicules Sulzberger,” our insider said. “O’Brien sends him a copy of his book anonymously and Sulzberger gets in touch and says, ‘Hey I got your book . . . and I read it!’ And O’Brien goes, ‘Whoa! I can’t believe you got it. You’re a genius! How did you get it?’ He thinks Sulzberger is a dummy.”

Trump is not suing the Times, even though the paper excerpted the book. O’Brien had no comment. A rep for Sulzberger didn’t get back to us.

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Christina Aguilera

Ali Larter

Hilary Swank

Kate Walsh and Lucy Liu

Pete Wentz

Donald Trump and Hayden Panettiere

Donald Trump and Ivanka Trump

Donald Trump Jr. and Vanessa Trump

Orlando Bloom and Donald Trump

Donald Trump is going to become a grandfather again – his son, Donald Jr., and wife Vanessa are expecting their second child.

Vanessa tells PEOPLE she is 3 ½ months pregnant and due in February.

“We’re so excited,” she said. We just told the family this past Monday. They thought it was great news. I couldn’t hide it any more. The second time you show faster.”

The Trumps already have a baby girl, Kai Madison, born in May 2007. “I’m feeling very tired – the first time around I could put my feet up and relax. This time I have a baby to run after and carry.”

How is Kai taking the news of a sibling? “I point to my belly, and tell her there’s a baby in my belly,” says Vanessa. “She points to her belly button and thinks there’s a baby there. I say, ‘Not for you, for mama.’ ”

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