Celebrity Mound

New Jersey native Jon Bon Jovi will lend his celebrity hand to the borough of Brooklyn tomorrow. The rocker will don his tool belt to help finish renovating an energy-efficient, three-story condo complex on Halsey Street in Bedford-Stuyvesant. Delta Airlines’ new global initiative, “Force for Global Good,” and Habitat for Humanity plan to host the ceremony, which will kick off final construction of the affordable housing units. The apartments eventually will be rented to low-income locals.

Rocker Jon Bon Jovi is lavishing time and money on environmental charities to make up for “the huge hole in the ozone layer” his flamboyant eighties hairstyles created. The singer has been hailed the new Bono for his crusading efforts in recent months.

But he explains he’s merely wracked with guilt at his gratuitous hairspray use and hopes it’s not too late to make up for the damage he’s caused the world.

The singer says, “Do you really want to know why I’m doing all this goodwill, and why I’m an ambassador for Habitat for Humanity and why I gave a million to (Hurricane) Katrina? It’s because I feel guilty about the huge hole in the ozone layer my haircuts created. It’s my responsibility to right the wrongs of the eighties.

Kenneth Cole Fragrances announced today that Jon Bon Jovi will appear in the campaign to introduce their new fragrance, R.S.V.P. It will be available at Kenneth Cole New York retail stores and select Saks Fifth Avenue stores beginning November 2006 and in other department stores January 2007.

The fragrance will be part of an ongoing collaboration between Kenneth Cole and Jon Bon Jovi to raise awareness about homeless issues. R.S.V.P. is the latest offering from Kenneth Cole Fragrances, which includes the top-selling Kenneth Cole Black and Kenneth Cole Reaction.

Catherine Walsh, Senior Vice President of American Fragrances for Coty Prestige says, “Jon Bon Jovi’s charismatic persona embodies the spirit of the R.S.V.P. fragrance collection — masculine, empowered, and inspired. As a celebrity who utilizes their place in the spotlight to help others, his involvement with the Kenneth Cole brand is what R.S.V.P. — and Kenneth Cole himself — is all about: responding to the cause and giving back.”