Celebrity Mound

THE hype over Lauren Conrad’s line at Bloomingdale’s seems to have died down. After her appearance at the store last month, Bloomie’s vice chairman Frank Doroff told Women’s Wear Daily, “The sell-throughs have been fantastic,” calling the cheesy, self-titled line, “the best-selling celebrity line we have.” But a shopper recently browsing the racks at the 59th Street flagship told us, “The racks of Lauren’s line were over stuffed with clothes.” A fashion insider confirmed to Page Six, “Her line is not selling.” Conrad is up against Gwen Stefani’s L.A.M.B. line, which has been around five years, and Mary-Kate Olsen’s Elizabeth & James, which has four windows at Bloomingdale’s. We also hear Kitson in LA “has 12 bins of Lauren Conrad clothing sitting in the warehouse” which the store couldn’t sell “even after a buy-one, get-one-free offer.” Conrad’s rep blames the overstock on a complete sell-out of the line and re-ordering of merchandise. Bloomingdale’s had no comment.

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Lauren Conrad

Designer Christian Siriano

The Emmy Awards just can’t get enough of Lauren Conrad. Conrad, made famous by the reality series “The Hills,” has been tapped to present an award, the TV academy said. She’d already been called on to design a gown for one of the “trophy girls” who bring awards on-stage.

Conrad joins such established stars as Tina Fey, Kristin Chenoweth and Conan O’Brien in the presenter ranks for the Sept. 21 awards airing on ABC.

Besides Conrad, other presenters announced this week include Christina Applegate, Candice Bergen, David Boreanaz, Wayne Brady, Jimmy Kimmel and Kiefer Sutherland.

Applegate is a nominee for “Samantha Who?” while Bergen received a nod for “Boston

It was as inevitable as another Speidi photo op: The acting bug has bitten Lauren Conrad.

Enduring no hazing whatsoever, the leading lady of MTV’s The Hills (and this week’s EW cover girl) has signed on to appear in an episode of ABC Family’s addictive college soap, Greek. However, the gig won’t require her to go all Meryl Streep on us: She’ll be doing what she does best, playing herself in the show’s second season finale on Oct. 28.

Explains series creator Sean Smith, Conrad — who will shoot her scene in early September — is going to play a spiritual adviser to Spencer Grammer’s character. “It’s a dream sequence in which Casey and LC are best friends. Casey has a big decision she has to make, and she’s like, ‘LC, what do I do? Advise me!’” he reveals, adding that the girls’ dynamic reminds him of “when Frankie Avalon is telling Frenchie what do to in Grease. Casey holds LC in that high esteem.”

Although there are no direct Hills references in the script, Smith says the scene has a vibe that definitely calls the unreality show to mind. “There are a lot of ‘likes’ to make it sound more conversational.” And there’s gotta be at least one of The Hills’ trademark dramatic pauses… right? “There isn’t,” Smith laughs, “but that might change now.” (It’s worth noting that MTV had to sign off on the script.)

Programming note: Greek kicks off its second season on Aug. 26 in its new Tuesday time slot following The Secret Life of the American Teenager.

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