Celebrity Mound

Hollywood actress Maggie Gyllenhaal has taken over supermodel Kate Moss as the smouldering new face – and knockout body – of lingerie line Agent Provocateur.

Gyllenhaal stripped down for a series of sexually charged images, which see the scantily clad star splashing about in a bath and even posing in handcuffs.

The indie actress certainly had good training – she first came to attention with her daring role in 2002′s Secretary, where she played a personal assistant who enjoyed being spanked by her boss.

She has gone on to appear in World Trade Center, Sherrybaby and Donnie Darko, which co-starred her actor brother Jake Gyllenhaal.

Serena Rees, co-founder of Agent Provocateur, said: “Maggie is not an obvious sex symbol.”

“She is interesting looking, confident and beautiful in a way that is non-threatening, which makes her appealing to men and women alike.”

The actress also has an 11-month-old daughter, Ramona, with her actor fiancé Peter Sarsgaard.

The coveted campaign has previously starred pop princess Kylie Minogue and burlesque star Dita Von Teese.

The images are part of ‘Lessons in Lingerie, the first in a collection of books entitled The Adventures of Miss A.P. The next episode in the series, ‘Lady of the Manor, will be released in November.

Agent Provocateur has a strong celebrity following – with Paris Hilton, Christina Aguilera, Carmen Electra and Lily Allen are all fans.

The range is now available world wide.

For more details on the campaign, visit www.AgentProvocateur.com.

(source)

Maggie Gyllenhaal spent Wednesday afternoon doing some last-minute shopping for her boyfriend Peter Sarsgaard’s 36th birthday – and she ended up buying him a diaper bag. The new mom roamed the Meatpacking District solo and grabbed a Flison Rucksack bag from Earnest Sewn in hopes he would “use it for a diaper bag” for their daughter, Ramona, said our spy. “She said there was a party for Peter later in the evening,” said the source, who added, “She was also interested in a shirt [brother] Jake [Gyllenhaal] purchased a week before, but the store was sold out in Sarsgaard’s size.”

(source)