Dec 102009
“Nowhere near enough people paid the $19.95 [online fee] to cover the reported $150,000 the fading brand paid the Alaskan hunk to go rogue,” an insider told Popeater.com.
Johnston’s handlers had claimed he’d go nude in the spread, but he ended up wussing out. A rep for Playgirl denies that the shoot was a bust, telling us, “Between the hours of 1 a.m. and 3 a.m. the morning the shoot went live on Playgirl.com, we had already surpassed all daily sign-up records. For the amount we paid, not $150,000, we were astounded at how well it has gone for us. In terms of sheer publicity, it has been worth millions.”
(source)
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