Hip-hop legend Dr. Dre is following in the footsteps of rap superstar Jay-Z after signing up to front a new $40 million advertising campaign for computer giant Hewlett-Packard.
In the commercial, the superproducer is shown in his recording studio reaping the benefits of the HP Envy 15 Beats laptop he launched with the company last year.
Famed fashion photographer Annie Leibovitz and comedian Rhys Darby have also filmed new ads for the firm’s latest promotional drive, titled Let’s Be Amazing.
Jay-Z first appeared in adverts for HP in 2006, when he detailed the importance of computer technology in his personal and professional life.
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