Pop superstar JUSTIN TIMBERLAKE is set to become the latest celebrity to endorse a fragrance line for cosmetics giant Parfums Givenchy. The SexyBack singer will join celebrities including actress Liv Tyler who have fronted advertising campaigns for the company – with Timberlake becoming the face of its latest men’s fragrance. The project will be officially unveiled to the press in June and will be launched commercially in two stages – beginning in the U.S. this autumn, with a worldwide roll-out throughout 2009. President and CEO of Parfums Givenchy, Alain Lorenzo, says, “Givenchy chose Justin Timberlake, not only for his star quality, but because he is a world recognized trendsetter who redefines modern elegance.”
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