This past Thursday, September 24th, Lexus sponsored a private screening in Atlanta for Chris Rock’s new documentary titled, Good Hair. The night was kicked off with a pre-reception at Fox Sports Grill in Atlanta, where guests were greeted by the first ever Lexus HS Hybrid, the most fuel-efficient luxury vehicle in the US. The event itself was hosted by the Emmy Winning Chris Rock himself, and Nia Long, Lamman Rucker and Will Packer were among the notables at this red carpet affair.
Chris Rock’s newest movie, Good Hair, takes a comedic and candid look at the nine billion dollar black hair business. The documentary shows neighborhood salons, businesses dealing in hair-care products and the streets of India, where human hair is a huge export industry for hair weaves.
Keeping in line with Lexus, commitment to the African-American community, the film explores the sociological phenomenon of what Good Hair implies from the African-American point of view. The film will be released by Roadside attractions in select cities October 9th and nationwide Oct 23rd, 2009.
Will Parker
Chris Rock
Derek J
Photo Credits: Greg Mooney, AtlantaPhotographers.com
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