Liv Tyler, along with her mother Bebe Buell and grandmother Dorothea Johnson, will take a bow as Generation PINK on Monday, October 8th, at the Whole Foods Market on East Houston in New York.
Emergen-C has teamed up with Liv Tyler, her mother and rock goddess Bebe Buell, and her grandmother Dorothea Johnson, to create Emergen-C PINK. Fifty-percent of all profits from this pink lemonade-flavored drink will be donated to support the fight against breast cancer [through the Keep A Breast foundation].
By bringing together three generations of women, the organization Generation PINK hopes to unite those who are committed to the health and well being of women around the world.
Liv says: My mother, grandmother and I feel so lucky to be a part of this special new Emergen-C PINK campaign to help inspire breast cancer awareness and to provide support to women of all generations.
As a young mother, taking responsibility for my own health has never been more important, and using Emergen-C has always been a part of my daily routine. As a working mother on the go, it’s the perfect way for me to get my daily dose of vitamins and minerals, and it tastes delicious!
Bebe says: Generation PINK is about family, education, and good health. By developing a product like Emergen-C PINK, Dorothea, Liv and I have the opportunity to inspire other women of all ages to take care of their own good health through routine mammograms, breast cancer awareness and education.
Bebe Buell unveils plaster cast of her breasts to be auctioned off for charity at the Kick Off Breast Cancer Awarness Month
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