Answering the question, who really watches ads for Victoria’s Secret?, it was disclosed over the weekend that the high-end lingerie company has purchased a 30-second spot on the Super Bowl game for about $3 million. In an interview with Advertising Age, Victoria’s Secret marketing chief Ed Razek said, “The Super Bowl kept getting later and later, and now it’s very close to Valentine’s Day, so it’s a perfect opportunity for us.” He told the trade publication that the ad would attempt to avoid charges of being too sexy for network TV, adding that while it won’t exactly be modest it will definitely not be risqué.
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