Controversial rapper Eminem is famous for his portrayal of split personalities.

But in his latest shocking music video the hip-hop star has taken the concept further than ever before.

He plays two versions of himself in Space Bound, from his smash hit Recovery album, one who discovers his girlfriend has been cheating on him and another seemingly reflecting on the situation.

The former comes to a violent end, with the rapper seeming to hallucinate, strangling his lover to death after he discovers she is cheating on him.

The girlfriend in the video, played by porn star Sasha Grey, who he calls a ‘blood sucking succubus’ in the song, is found to be cheating after he checks her mobile phone messages.

And the video gets even more graphic, as once the multi-platinum selling bad boy realises it was just his imagination he pulls out a gun and kills himself.

Check out the video below:

 

Brisk, Eminem and Shady Records are partnering on a groundbreaking program that empowers consumers to experience engaging content from emerging music artists via a unique distribution model and non-traditional tools.There will also be a series of Brisk and Shady Records emerging artist events which will culminate in larger scale live music events later this year. The first event took place in New York City on Tuesday night to celebrate the signing of “Slaughterhouse” to the Shady Records label (pictured below).

Paul Rosenberg, Eminem’s manager says:
“The folks from Brisk offered Eminem a chance to write his own Super Bowl spot and the opportunity to enter into a unique marketing relationship with Shady Records. It was a great opportunity to do something creative and fun that we couldn’t pass up. Who wouldn’t want the chance to write their own Super Bowl spot?,” Paul Rosenberg, Goliath Artists, Inc. and Shady Records, Inc.

Check out the Eminem Brisk commercial in case you haven’t:

 

After organizers begged the comeback rapper to sing at Sunday’s ceremony, sources say he is “so pissed” that with 10 nominations, he only brought home two awards in the rap category.

“He got iced out,” a source close to Eminem, who marked a triumphant return from drug addiction, said. “He did the Grammy people a solid favor by coming in from Detroit and performing. They egged him on and gave him the impression it would be a big night for him. Best rap album and best solo rap performance are nice awards, but not the big ones. It will take a lot of effort on their part to get him and Dr. Dre back to the Grammys to perform.”

Reps for the Grammys didn’t get back to the media.

A rep for Eminem said, “This is untrue. He was happy to be there and perform with Dre. Voting is voting, and there’s only so much you can do about that.”

 

The Grammys love Eminem. Over his decade plus career, they’ve showered him with 13 Grammy Awards – and gave him two during this year’s ceremonies.

But their love for Eminem seems to only extend to the rap categories. Despite being regarded as one of music’s geniuses, he has never won a Grammy outside of the genre – a streak that continued on Sunday.

Eminem, who went into the Grammys as the leading nominee with 10 nominations, including in the prestigious album, record and song of the year categories, walked away with just two: best solo rap performance and best rap album for “Recovery,” which was last year’s best-selling album and marked a triumphant comeback for an iconic figure who stumbled in recent years due to a former drug addiction.

He lost album of the year to Arcade Fire’s “The Suburbs,” and his Rihanna-assisted “Love The Way You Lie” lost to Lady Antebellum in the record and song of the year categories.

It marked the third loss in his career for Eminem in the album of the year category, as well as his Eminem’s third loss in the record of the year and second with song of the year.

While the night was a disappointing one for Eminem, it was a dream come true for the night’s top winner, Lady Antebellum. The country trio was the night’s top winner, earning the song and record of the year trophies for “Need You Now.” They won five of their six nominations.

It was their night on top in the pop world after a year of coming in second place. Their crossover hit, “Need You Now,” peaked at No. 2 on the pop charts, and their album of the same name was 2010′s second best-selling album, behind Eminem’s “Recovery.”

But on Sunday night, they were No. 1.

“That is the most humbling feeling in the entire world. It’s going to make us work even harder to make a better record,” said Hillary Scott, as bandmates Dave Haywood and Charles Kelley stood by her backstage.

It was the second year in a row that a country act with multiplatinum crossover appeal won big at the Grammys: Last year, it was Taylor Swift, who got four awards and won album of the year for “Fearless.”

This year, that award went to “The Suburbs,” which marked Arcade Fire’s only Grammy win that evening, and in 10-year career in which they have been consistent critic’s darlings. Though the album was considered to be among the year’s best, Eminem was still the favorite – so much so that Arcade Fire’s Win Butler uttered “What the hell?” when they went onstage to accept their award.

Immediately following the win, the group – who had just performed – headed to the stage in an apparently spontaneous move and played their song “Ready to Start,” where band member Win Butler advised: “Everyone leave to this song.”

The night’s biggest upset came in the best new artist category, as jazz singer Esperanza Spalding picked up the coveted best new artist Grammy.

Spalding, 26, was the first jazz artist to win the award, and beat out 16-year-old pop phenom Justin Bieber, along with Drake, Florence and the Machine and Mumford and Sons.

“I feel really lucky today,” she said backstage. “From the world that I come from this is the beginning of the beginning for me.”

Other key winners on the night included Lady Gaga, Jay-Z and John Legend, who all won three awards each, tying them for most wins following Lady A. Usher, Herbie Hancock, Jeff Beck and the Black Keys joined Eminem with two wins each.

Gaga performed her new single “Born this Way” and entered the stage in dramatic fashion – as usual. She was encased in an egg, then “hatched” onstage to perform the dance tune.

Her hit song “Bad Romance” won best female pop vocal performance and best short form music video. When she won best pop vocal album for “The Fame Monster,” she said Whitney Houston played in a role in the making of her new song.

“I wanted to thank Whitney because when I wrote ‘Born This Way,’ I imagined she was singing it because I wasn’t secure enough in myself to imagine I was a superstar,” she said.

Eminem wasn’t the only hip-hop star to lose in the night’s top honors: Newcomer B.o.B, who had 5 nods, went home empty handed, while Cee Lo Green’s expletive-laden smash, “(Expletive) You,” also known as the edited “Forget You,” only won best urban/alternative performance.

But Cee Lo had one of the night’s best performances: Dressed in a colorful feather getup that looked made him look like a gigantic colorful bird, he was joined onstage by Gwyneth Paltrow and Jim Henson Co.’s puppets, giving a funny and unforgettable performance of “Forget You.”

 

Check out some BRISK Eminem outtakes from Superbowl Commerical in the video clip below:

 

In the Super Bowl of advertising, Justin Bieber replaced Ozzy Osbourne and Joan Rivers became a GoDaddy girl. But a pair of commercials by automakers took the early trophy for online buzz.

A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two of the most talked-about spots during advertising’s big night, Super Bowl XLV, in which Green Bay Packers defeated the Pittsburgh Steelers 31-25.

Chrysler was one of nine automakers that took advantage of advertising’s biggest and most expensive showcase, at $3 million for 30 seconds, to try to show they’re back after two tough years for the industry.

The cinematic third-quarter Chrysler ad starred Eminem driving through Detroit and introduced a new car, the Chrysler 200 sedan, amid gritty scenes of the city. A voiceover talks about how the city has survived going through “hell and back.”

“This is the Motor City and this is what we do,” Eminem says.

The Chrysler ad was “the big story of the night,” according to NM Incite, a Nielsen/McKinsey Co. that tracks online buzz.

Consumers repeated the “imported from Detroit” slogan over and over in online buzz, the company said.

“It was a very risky commercial, but it scored very well with our panel” that rates the ads, said Tim Calkins, Clinical Professor of Marketing at the Kellogg School of Management.

Another hit was a Volkswagen’s ad that showed a boy in a Darth Vader costume trying to use “The Force” on objects, including the Passat.

“It really wasn’t selling a car, it was selling a feeling, and it tapped into its target market of families very effectively, which you usually don’t see in a car ad,” said Robert Kolt, an instructor at Michigan State University College of Communication Arts & Sciences.

Volkswagen released the ad early on Youtube.com and it had than 13 million views before the game even started.

Elsewhere, celebrities and humor dominated. A scantily clad Kim Kardashian broke up with her trainer for Skechers, Roseanne Barr took a big hit from a log in a Snickers ad and comedian Joan Rivers, her head at least, became a GoDaddy girl.

According to the USA Today Super Bowl Ad Meter, the best-scoring ads featured dogs: A Doritos ad that showed a man taunting a dog and getting smashed under a glass door, and a Bud Light ad that showed dogs catering a party. The newspaper uses a panel of viewers who rate the commercials as they watch them.

After avoiding the Super Bowl for two years as it went in and out of a government-led bankruptcy, General Motors came back with five ads for Chevrolet. In one ad, a seemingly mundane car dealership ad is disrupted when a Camaro suddenly morphs into the Bumblebee character from the “Transformers” movies.

One miss was daily coupon website Groupon’s fake public service ad with Timothy Hutton, which appeared to be a plea for help for people of Tibet but instead touted a deal from Groupon for fish curry.

While aiming for humor, “It wasn’t a very effective piece of communication and clearly rubbed some people the wrong way,” Calkins said.

A Homeaway.com ad featuring a “test baby” smushed against a window also garnered negative reaction from ad experts and “didn’t resonate with people,” Calkins said.

Some ads, predictably, drew criticism for being entertaining without doing much to sell people on the item being advertised.

Among those was an ad for Lipton Brisk Iced Tea in which an animated Eminem explains why he doesn’t usually do endorsements. He throws a business type off a roof when he refuses to rename the drink “Eminem.”

“It was confusing, and it didn’t say a lot about the product,” Calkins said.

Not all ads went for laughs. Motorola Mobility’s 60-second spot during the second quarter played off of the famous Apple ad “1984.” The dialogue-free Motorola ad shows a world where drones dress all in white and wear Apple iPod-like earbuds and a man uses a Motorola Xoom tablet to free and woo a girl.

The message is that Apple has become an oppressor rather than a liberator, and show Motorola’s tablet as a worthy opponent to Apple’s popular iPad, said Bill Ogle, chief marketing officer of Motorola Mobility.

“A lot of people just try to go for laughs,” he said. “There are all kinds of sex and monkeys and horses (during the Super Bowl), but what we were trying to do is a bit more of a serious story.”

Check out the Eminem commercial below:

 

Eminem has struck a deal for a $1 million-plus Super Bowl spot to appear as a Claymation character in a Lipton Brisk iced-tea commercial.

The ad, described by an insider as “very funny,” will give viewers a glimpse into a day in the life of the “8 Mile” star.

The rap superstar has been preceded by Ozzy Osbourne and “Machete” star Danny Trejo, who are featured in the recently revived Brisk Claymation ads. Frank Sinatra was one of the first high-profile artists featured in the spots before they were pulled in the late ’90s.

Eminem celebrated his comeback from drugs, alcohol and depression in his most recent hit album, “Recovery.” He says he now aims for substance over shock tone.

Although he was once an artist most advertisers would have avoided, the Super Bowl commercial might be part of a 12-step plan back into the business.

 

The Hollywood Reporter says in a story published Friday that the rapper is set to star in a crime thriller entitled “Random Acts of Violence.”

Eminem’s publicist, Dennis Dennehy confirms to The Associated Press the Grammy- and Oscar-winning performer could end up in the movie but that “nothing is set in stone.”

In a statement sent to the AP, Dennehy says Eminem’s producing team has been developing the project “for some time” and “everyone involved hopes that it comes to fruition and the film goes into production.”

Dennehy says there’s no firm start date.

Eminem hasn’t starred in a film since 2002′s “8 Mile.”

His latest record, “Recovery,” was the top-seller for 2010.

 

Eminem has taken Christmas to his heart after almost missing out on one yule with his family at the height of his drug haze.

The Not Afraid rapper suffered an overdose of methadone the week before Christmas in 2007 and has little recollection of the holidays, which he ruined for his family.

He says, “My whole month of December leading up to (the overdose), I don’t remember s**t. All I remember is I was not able to get out of bed.

“I got up to use the bathroom. I was standing there, trying to take a p**s, and I fell. I hit the floor hard. I got back up, tried again – and boom, I fell again. And that time I couldn’t get up.”

The rapper blacked out and woke up in hospital.

He tells Rolling Stone, “The first thing I remember is trying to move, and I couldn’t. It’s like I was paralysed… (and) I couldn’t speak.

“The doctors told me I’d done the equivalent of four bags of heroin. They said I was about two hours from dying.”

At that point, Eminem had no idea it was Christmas Day.

He adds, “The first thing I wanted to do was call my kids. I wanted to get home, and show them that dad’s OK… Being a father, wanting to be there with your kids. It’s not a fun thing to deal with.”

The rapper checked out of hospital a week later.



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