Jun 262010
 

The NBA superstar is being wooed by cities across the country via parties, ad campaigns and even testimonials from mayors to join their teams. James arrived about 2 a.m. with his wife and a handful of friends, and Blige took over a table next to him a short time later.

In the middle of the Chelsea club, “Blige stood on a banquette, got on the microphone, sang a few songs and promoted her new artist, Starshell,” said a witness.

After their set, Blige “gave a shout-out to James, and asked him to get on the mike and say a few words.” He did, but then Piven, a Chicago native, pushed his way in and yelled, “Don’t think I didn’t come here to recruit LeBron to play for Chicago!

But either way, I’m a huge fan.” The deejay took over and played Usher’s “OMG” and Jay-Z’s New York theme song “Empire State of Mind,” making the crowd go bananas.

Jun 252010
 

LeBron James already sported Dr. Dre’s headphones in an NBA commercial. Now the basketball star can rock his own.

Monster Cable Products Inc. CEO Noel Lee tells The Associated Press the Cleveland Cavaliers forward is set to launch his own headphones line.

Lee says “sound quality really matters when you enjoy music.” He says athletes such as James need that kind of high-quality sound experience because “it’s their way of focusing energy” before games.

Monster Cable is synonymous with expensive video and audio cables. The San Francisco Bay-area company partnered with Interscope Records chairman Jimmy Iovine and rapper Dr. Dre to release Beats by Dre in 2008. They released Heartbeats by Lady Gaga last year and Diddy’s Diddybeats in May.

Lee didn’t say when James’ line would be available.

Oct 152009
 

The Critically Acclaimed Basketball Documentary ‘More Than A Game’ Expands Into Major Markets This Week. If you haven’t bought the soundtrack yet – you MUST – it’s the hottest soundtrack I’ve heard in a long while!

More Than A Game opens in the following cities on Friday, October 16

Chicago / Detroit / Philadelphia / Wash D.C. /
Boston / Dallas / Houston / Atlanta / San Francisco /
Phoenix / San Deigo / Seattle / Portland / Denver /
Minnesota / Indianapolis / Sacremento / Salt Lake City /
Las Vegas / St Louis / Baltimore / Orlando / Charlotte / Miami / New Orleans

Check out what the critics are saying about More Than A Game:

“Its humorous, heart-rending and heart-warming, inspirational moments all resonate with any viewer” – HipHopDX.com

“It’s always risky to mix sports metaphors, but it’s hard to resist the notion that the basketball-themed “More Than a Game” is a knockout of a sports documentary.” – LA Times

“Perhaps the finest film ever made on the sport of basketball” – DailyFilmDose.com

“‘More Than a Game’ is a riveting, emotional and inspirational documentary” – AOL Black Voices

“The prototype for a new wave of documentary film.” – BlogCritics.org

More Than A Game
Feature Film In Theaters Now
Official Soundtrack In Stores Now
Interscope / Lionsgate
MoreThanAGameMovie.com
MySpace.com/MoreThanAGameMovie

Oct 022009
 

Sprite Green was involved in a VMA after party with Rich Nice that was hosted by Sway. During the party, Sway got to sit down with LeBron James to chat about his documentary “More Than a Game.”

LeBron is a member of The Sprite Green Network. FYI, the Sprite Green Network is a consortium of taste makers and key influencers who are always building upon their respective talents in creative and avant-garde ways…so of course LBJ is a natural fit! His documentary, “More Than a Game” hits theaters today (Friday, October 2).

Exclusive Sprite Green™ Interview: Sway X Lebron James from MCM on Vimeo.

Sep 222009
 

State Farm has just released a new commercial for the upcoming Lebron James documentary, “More Than a Game.” The film, which will be released in select theaters on October 2nd, gives us fans a glimpse into what it was really like during the early years of Lebron’s rise to NBA superstardom!

Check out the new “Memories” commercial below:

Sep 172009
 

NBA player LeBron James, Mary J. Blige and Russell Simmons

Mary J. Blige, Serena Williams and Alicia Keys


NBA player LeBron James and Serena Williams

Mary J. Blige,NBA player Lebron James and Savannah Brinson

Donald Trump and Serena Williams