There’s nothing like an eye catching campaign to highlight a worthy cause.
And designer Marc Jacobs has certainly managed it with this new revealing photograph of Victoria’s Secret model Marisa Miller.
The model wears nothing except a pair of baseball boots in the image, designed to create awareness for Jacobs’ skin cancer awareness campaign ‘Protect The Skin You’re In.’
The image of the 32-year-old Miller will appear on T-shirts which will be available at Marc Jacobs boutiques, with all proceeds benefiting the NYU Cancer Institute.
And it’s a cause close to the model’s heart.
‘Make up artists have told me that my skin looks better now than when I was 24,’ she said earlier this year.
‘We have so many great products now that there’s no reason to put yourself at risk for a tan.’
But Miller, who came third in this year’s FHM magazine’s Sexiest Women In The World poll, isn’t the first to have stripped down to their birthday suit for the designer’s campaign.
It has also featured the likes of Heidi Klum, Helena Christensen, Dita Von Teese, Naomi Campbell and Victoria Beckham all baring all for the cause.
‘Since we moved to California I have realised how important it is to practise safe sun for myself and to keep my three boys’ skin well protected as well. Skin cancer is a huge problem and I really wanted to help raise awareness by taking part in Marc’s initiative,’ Victoria has said of her decision to take part.
