
Actress Rumer Willis is the new face of Badgley Mischka and will appear in their Spring 2011 multi-media marketing campaign. Shot by famed fashion photographer Tony Duran as the sun set on the beautiful beach of Malibu, CA, the campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper’s Bazaar as well as online and outdoor. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka’s lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

Rumer Willis stated, “It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign.”
Mark Badgley and James Mischka, said, “Working with Rumer was an absolute pleasure. She represents the next generation of Hollywood and looks as glamorous in a gown as she does in a swim suit.”
Check out behind the scenes video below:















