Actress Rumer Willis is the new face of Badgley Mischka and will appear in their Spring 2011 multi-media marketing campaign. Shot by famed fashion photographer Tony Duran as the sun set on the beautiful beach of Malibu, CA, the campaign will debut in March issues of fashion and lifestyle magazines such as Vogue, InStyle, Harper’s Bazaar as well as online and outdoor. Willis appears in the campaign wearing a selection of pieces from all of Badgley Mischka’s lifestyle collections including couture, eveningwear, the Mark + James collection, footwear, handbags, jewelry and swimwear.

Rumer Willis stated, “It was so amazing to play on the beach in beautiful and timeless gowns, I felt like a princess. Partnering with Mark and James has been such a wonderful experience and I am honored to appear in the new campaign.”

Mark Badgley and James Mischka, said, “Working with Rumer was an absolute pleasure. She represents the next generation of Hollywood and looks as glamorous in a gown as she does in a swim suit.”

Check out behind the scenes video below:

 

Rumer Willis, the eldest daughter of Demi Moore and Bruce Willis, is turning her years growing up in front of the camera into career experience: Fashion house Badgley Mischka is choosing her as its newest spokesmodel.

Parent company Iconix Brand Group said Thursday that the 22-year-old will star in the spring ad campaigns for the high-end Badgley Mischka collection, the contemporary Mark & James label, footwear, handbags and swimwear.

Willis is known for an edgy style. Designers Mark Badgley and James Mischka describe her as “glamorous, youthful and fun.”

Previous models for the celebrity-heavy brand include Mary-Kate and Ashley Olsen, Sharon Stone and Eva Longoria.

 

Rumer Willis has reportedly split from her actor boyfriend Micah Alberti.

The ‘Sorority Row’ actress – the daughter of Bruce Willis and Demi Moore – is said to be devastated after the pair decided their two-year relationship “wasn’t working”.

The separation was supposedly very sudden and left the 22-year-old star inconsolable.

The couple first went public with their relationship at the premiere of her movie ‘The House Bunny’ in 2008 and had appeared as a fixture on the Hollywood scene ever since.

A source told People: “They decided it wasn’t working. They’re moving on.”

While a friend of the duo added to Life and Style magazine: “She is very upset.

“She went to Las Vegas this past weekend with a few friends to try to cheer up and have fun, but she’s very sensitive about the break-up.”

Rumer was spotted partying last weekend at top nightspot Tao in Las Vegas with ‘Glee’ star Mark Salling and his actor friend Chord Overstreet in a bid to get over Micah.

And at one point, the pretty brunette and Chord flirted on the dancefloor.

An onlooker added to People: “Rumer was bouncing around the club having a great time just dancing. Chord was flirtatious with Rumer. They had a lot of fun.”

US soap star Micah – who starred in hit shows ‘All My Children’ and ‘One Life To Live’ – appeared to have been accepted by Rumer’s family, often appearing with his girlfriend and her mother Demi and her stepfather Ashton Kutcher on the red carpet at movie premieres.

 

Actress Rumer Willis sits down with talk show host Bonnie Hunt to talk about joining the cast of The CW’s “90210,”
growing up with famous parents and how she handles tabloid attacks on “The Bonnie Hunt Show” on Tuesday, November 3.

Bonnie asks Rumer how she deals with living under the microscope in the age of tabloids and celebrity blogs that are not always kind to celebrities.

Rumer tells her, “At the end of the day you have to live your life and you can’t let other people’s opinions dictate how you feel about yourself because God forbid, if I looked at every time someone said I had a bad hair day or I was wearing the wrong shoes I’d be screwed.”

In addition to acting, Rumer also tells Bonnie that she is interested in singing and would sing as kid with her sisters in pretend concerts. “That would be really fun.
When I was a kid, we [Rumer and her sisters] had the “Spice Girls” kind of concerts in our house. There’s some video of it but I’m hoping it never comes out!”

From entertainment and pop culture to the news, Bonnie will talk with her audience and crew about anything and everything that’s on her mind. The top of the show is appointment television for viewers looking for a smart, funny, common sense reaction to the complicated world they live in.

 

Audrina Patridge

Rumer Willis and Demi Moore

Jamie Chung, Margo Harshman, Carrie Fisher, Briana Evigan, Audrina Patridge, Leah Pipes and Rumer Willis

 



Wonder what the tattoo on her foot says



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