Celebrity Mound

Grammy Award winning singer/songwriter Taylor Swift has partnered with Elizabeth Arden to launch her first signature fragrance.  Wonderstruck will debut in prestige department stores nationwide in October.

“Wearing perfume is such a unique way to create memories. Like songs, a scent can take you back and allow you to relive a moment in time.”

-       Taylor Swift

THE INSPIRATION

With its eclectic and traditional aesthetic, Wonderstruck draws inspiration from Taylor’s personal life experiences, making every element of the brand authentic.

The name Wonderstruck comes from the song “Enchanted” on Taylor’s current album, Speak Now.  Wonderstruck is that awe-inspiring feeling that comes from experiencing something magical, especially the rush of an instant connection with someone. Taylor hopes to capture this feeling in her fragrance.

“I wrote the lyric, ‘I’m wonderstruck, blushing all the way home,’ for the song ‘Enchanted’ about the first time you meet someone. A fragrance can help shape someone’s first impression and memory of you. It’s exciting to think thatWonderstruck will play a role in creating some of those memories.”

-        Taylor Swift

THE FRAGRANCE 

Created by Taylor with perfumer Olivier Gillotin of Givaudan, inspiration came from Taylor’s favorite memories and scents. Wonderstruck is a gourmand floral; a charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.

“Taylor has so many appealing qualities that have captivated fans, making her the superstar she is today.  She had a vision for this fragrance and we could not be more thrilled to help her make it come to life.  As the fragrance is revealed note by note, each spray delivers hints of her beauty, femininity, success and independence.”

-       Olivier Gillotin of Givaudan

Alluring

The flawless beauty of freesia, apple blossom and raspberry spark a swirl of vibrancy and feminine allure.

Authentic

In the heart, a sweet surprise of blissful vanilla is embellished by airy, sun drenched honeysuckle and white hibiscus.

Engaging

Notes of golden amber and sandalwood are woven with a kiss of lush peach.

THE PACKAGING

A perfectly charmed deep purple bottle holds this enchanting fragrance.  The iridescent rainbow finish, never before used in the fragrance industry, gives the bottle a magical glow.  The antiqued gold charms that adorn the bottle were hand-picked by Taylor and are reminiscent of her unique style.  The Moravian star, dove and birdcage charms are signature decorative elements that evoke Taylor’s whimsical flair.  The charms appear once again within the intricate detail of the embossed cap, capturing Taylor’s love of hidden messages.  The carton is a modern day patchwork, homage to the many fabrics Taylor has collected on her travels.  The finishing touch to the package is a gold embossed 13, which fans will recognize as Taylor’s lucky number.

THE COLLECTION

Eau de Parfum Spray, 3.4 fl. oz/100ml              $59.50

Eau de Parfum Spray, 1.7 fl. oz/50ml               $49.50

Rollerball, .33 fl. oz/10ml                               $18.00

Scented Body Lotion, 6.8 fl. oz/200ml             $29.00

Scented Bath Gel, 6.8 fl. oz/200ml                   $25.00

Available in Department and Specialty stores in October 2011.

The ‘Love Story’ hitmaker – whose most recent relationship was with ‘Love & Other Drugs’ star Jake Gyllenhaal from October to December last year – has been spotted enjoying dates with the actor and friends say the pair are enjoying getting to know each other.

After the couple were spotted at a hockey game last week, a friend told E! News: “They are dating. It’s in the early stages so who knows, but they seem to be into each other.”

The pair also attended Harvey Weinstein’s pre-Oscar party at Soho House on Saturday night where a source said: “They spent most of the night talking closely and giggling. He would playfully touch her arm, and she couldn’t stop smiling. It was cute!!”

Meanwhile Taylor, 21, reportedly had an intense chat with former boyfriend Jake, 30, at the Vanity Fair post Oscars bash last night, where onlookers said they appeared to be “sorting something out”.

A guest at the party told People: “They were outside near the restroom having a discussion. It seemed a bit more serious – it certainly wasn’t a ‘Hi, how are you?’ talk. It seemed like they were catching up, sorting something out.”