
Le Tigre has done it again. On the heels of a December billboard that centered around Tiger Woods, a new billboard, just in time for Tiger’s return to golf at the Masters, will be unveiled on New York’s West Side Highway on 57th on April 9th that reads, “Golf’s Original Tiger. For Those Who Play A Round.”
You may be thinking that Le Tigre is capitalizing on Tiger Woods’ much publicized fall from grace, BUT, Le Tigre will donate 100% of net profits from the online sales of all polo shirts to organizations that help young people get on course and stay on course. The promotion will run for the month of April.

Marking Tiger Wood’s return to professional golf at The Masters, Le Tigre® will donate 100% of net profits from the online sales of all polo shirts to organizations that help young people get on course and stay on course. The promotion will run for the month of April.
Le Tigre will unveil its newest billboard on April 9th the day after Tiger tees off at The Masters. The billboard will be located in New York City on the West Side Highway at 57th Street, and will feature a red Le Tigre golf polo with the tag line “Golf’s Original Tiger. For Those Who Play A Round.”
This is the second Le Tigre billboard to run; the first was in December and featured the slogan “Golf Needs a Tiger. Let’s Get Back on Course.”
The Le Tigre men’s and women’s golf polo retails for $32 and is available online at LetigreUSA.com.
Founded in 1977, Le Tigre is known for its signature polo shirts in brilliant colors and its iconic tiger logo. Today the brand offers retro-inspired looks that have become synonymous with American fashion. The full lifestyle collection can be found at Le Tigre stores and is distributed worldwide.
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