Usher kicks off his annual Camp New Look this week. The two-week program brings in kids from all over the country to Atlanta and focuses on service leadership and social entrepreneurship.
Campers will learn the importance of citizen power and the origins of personal power.
In a two-day Power Summit, Usher explains, campers will take an in-depth look at relevant social issues and design campaigns utilizing their artistic talents and abilities to bring awareness to the issue. Once campers return to their home cities, they will utilize their personal power to implement the service campaigns and to incite local youth into action.
“When I started New Look I had reached a point where writing a check for charitable causes just wasn’t enough,” Usher says. “I wanted to know that I’ve made a difference in a child’s life; that I’ve significantly used my own talents, passion and resources to impact the lives of young people (and ultimately their families and communities) in positive and stable ways.”
This year’s theme is Issue, Action…Power! and it’s interwoven throughout the business component curriculum as well as the sports and entertainment components.
“Through Camp New Look, we are creating new paths of entry and opportunities to learn and improve skills and are supporting the growth and success of young people from disadvantage circumstances,” Usher shares.
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